In response to the prevailing influence of social media and other online platforms in contemporary society, PAGEONE has introduced “WILDFYRE,” a pioneering initiative aimed at enhancing the effectiveness of content creation within the online media community.

Starting from November 2022, PAGEONE, an acclaimed and leading public relations company in the Philippines, unveiled WILDFYRE—a bloggers’ community that bridges the gap between brands and the Filipino blogging audience.

WILDFYRE encompasses a series of online media platforms meticulously developed, managed, and owned by PAGEONE. These platforms have forged partnerships with diverse bloggers hailing from Luzon, Visayas, and Mindanao. Their shared passion for disseminating information among Filipinos underscores the community’s ethos.

Recognizing that media relations is at the core of its services, PAGEONE conceived this innovative strategy to revitalize its collaboration with the blogging community, a segment that had witnessed a surge in demand, particularly in the pandemic era.

The WILDFYRE community facilitated streamlined interactions between PAGEONE’s brand clients and bloggers. As a prominent player in the realm of public relations, the agency underscores the importance of fostering connections with a broad spectrum of stakeholders, influencers, and various media channels.

“In acknowledging the profound impact of online media, publishers, and bloggers on effectively reaching our client’s intended audience, we recognize their pivotal role as intermediaries between PR agencies and the target demographic,” commented PAGEONE President Vonj Tingson.

Since its inception, WILDFYRE has successfully amassed a network of over 80 bloggers. Bolstering its endeavors, the community has established its dedicated media platform to foster direct interactions with its desired audience, thereby granting easier access to brands and potential clients.